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	Clarity emerging from new PC standards New definitions help shed light on the meaning of natural and organic Read More... Boost nutrition label literacy Learn the secrets behind listings for sodium, trans fats and more. Read More... The Practical Manager: You can't always get what you want... Negotiate like a pro with these hot tips. Read More...

	NFM’s Market Overview 2007 NFM's 2007 Market Overview presents comprehensive data on retail sales of natural and organic foods, supplements and personal care products. Download the Market Overview… Consumer Research 2008 This report summarizes the results of The Natural Foods Merchandiser's 2008 Consumer Survey of the attitudes, priorities and decision-making processes of natural products consumers in the United States. Download Consumer Research…

July 2008

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In The July Issue

	Store of the Month: Pike Place Market Creamery tastes sweet success Supplements label logic Homeopathy helps heal little ones NPA toasts natural industry standouts with awards NPA's China office promotes trade Don't get boxed in by limited square footage

Organic Ink

The battle over synthetic milk hormones
The Organic Trade Association last month filed suit against a new milk labeling rule in Ohio that bans statements about production methods, such as "no artificial hormones."